Creativity and monitoring of the strategic channels

Advertising/Digital

In addition to traditional publications in the trade magazines, a strong digital marketing campaign to support the brand, the products and the network of partner resellers has been launched. The editorial plan active on Instagram, Facebook and Linkedin periodically promotes communication activities aimed at improving brand awareness and at reaching an increasingly larger audience of customers.

ABC Tools line of torque wrenches.

July 2021

Launch of the new ABC Smart line.

May 2020

Launch of Catalogue 55.

Genuary 2020

Launch of the new TOOLBOX catalogue.

June 2019

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